Tips to Make Your Cleaning Business Stand Out from the Crowd

Sun, Jun 16, 2024

Read in 6 minutes

Every business owner gets stuck at making their business grow once in a while. The cleaning industry is no different and if you are one of those who are looking for an effective way on how to grow your cleaning business, you have come to the right place.

Tips to Make Your Cleaning Business Stand Out from the Crowd

Starting a cleaning business is an exciting journey, and when you start seeing positive results all of your efforts are worth it. Everyone will tell you how they reached the peak, but how did they reach the peak? Period. No one will guide you on how to grow your cleaning business even if there is a lot of demand for cleaning services in the market. If you are someone who has just kept their foot inside the cleaning industry, your main aim is to get clients. Both residential and commercial cleaning services have a lot of scope but you will need to determine which way is the best for your business. 

Giving good quality services and building a name in the market is a start. But that is something everyone is doing. What are you doing that is going to make you stand out from the crowd? Especially when you know that the steps you might take may not work. Worry not, we have a solution for you. In this blog, you will get a quick overview on the tips to grow your cleaning business and achieve the desired results. Read on!

  • Build a Professional Network

Even if you already know some of the tips to run successful cleaning business, do you know how to build a professional network that will help you get new clients too? You can make strong connections in the cleaning industry if you know how to sell yourself right. Because in the professional setting, no one wants to buy your business, they already have that. They have come in with the same motive as you. And that is to get clients. 

With digitalization, human interactions have decreased a lot, and although digitalization has its own perks it has drawbacks too. Strong relationships are made when people are having face-to-face interaction. Going out and meeting new people in the industry will not only make you grow as a person but make your business grow too.   

You can do things like - 

  1. Attend trade shows
  2. Join community associations 
  3. Go to community events

These events call for professional network building and formal conversations. And do not forget to stay in touch often. A random meet-up or a simple text-up will make them a good friend. 

  •  Unique Marketing Campaigns

You cannot run a successful cleaning service company unless you know how to market your cleaning business. Now that is something everyone in the market is doing. What will you do to make you different? Standing out from the competition requires creativity in your marketing efforts. Unique and engaging marketing campaigns can attract attention and new clients. Social media is a great way to market yourself. With a strong online presence, you get more chance to get new cleaning contracts. 

With so many people using the internet daily, you have a wide range of online channels to choose from. Think about where your ideal customer will spend most of their time. 

  1. Is it YouTube watching videos? 
  2. Facebook to check out posts?
  3. Instagram scrolling reels or 
  4. TikTok watching videos

You will need to check what type of message you will send to your audience so that they will connect. Focus on targeting the pain points so that the customer will relate to you. And keep your online presence strong and active by giving updates, or simply posting. Once you have a strong presence you can choose what type of marketing you will target. 

  • Reach Out To New Clients

Just like you have entered the cleaning industry there must be many new commercial cleaning services that have opened up as well. Search around your town and you might find some new clients that are in need of your services. Do not forget the power of reaching out. If you get a steady stream of new clients, then that means that your business is growing and the flow of cash is recurring. Create a professional website and optimize it for search engines (SEO). Include keywords that match the type of services you are providing then you will not have to search “how to make cleaning business successful”. 

What strategies can you use?

  1. Have face-to-face interactions with the new business opening 
  2. Use social media platforms
  3. Local Listings and Reviews

These local listings and positive reviews will make a good name for your cleaning company in the market. People will start recognizing you and you can then reach out to them directly. Many potential clients will first search about you, read about you and then make a decision of getting your services. 

  • Customer Referral Programs

Word-of-mouth is a powerful marketing tool. A satisfied customer is likely to refer your services to others, especially if there’s an incentive. After all, they will also get something out of it so why not? Satisfied customers are likely to refer your services to friends, family, and colleagues, but you can encourage more referrals by implementing a structured customer referral program. Even when you are aiming to make your cleaning services stand out, you should not forget the basic rule. The basic rule is to keep your clients satisfied and happy with your services and give good quality services. 

You can do that simply by 

  1. Referral Discounts
  2. Loyalty Programs
  3. Testimonials and Reviews

By creating a referral program, you can turn your satisfied customers into brand ambassadors. This will help you reach new clients without significant advertising costs. And when you already happy clients are pitching for you, the chances of you getting new cleaning contracts are more. 

You need to advertise, there is no doubt about it. But that does not always mean that you will need to spend millions of dollars on it alone. Effective marketing strategy will get you the desired results without having to spend too much. There are many cost-effective strategies that you can apply according to your needs. And who knows, with one such unique strategy you can gain a loyal customer.  There are different means of advertising both traditional and online. And the smart choice will be to use both. 

Traditional Advertising includes -

  1. Flyers and Brochures
  2. Billboards
  3. Broadcast advertising 
  4. Display advertising 
  5. Radio advertising 
  6. Business cards 
  7. Newspaper advertising 

Online Advertising includes -

  1. PPC Advertising 
  2. SEM Advertising
  3. Facebook Ads 
  4. Google Ads 

By utilizing these budget-friendly advertising strategies, you can effectively promote your cleaning business without breaking the bank. You will need to take into consideration all of the things that will work best for you and your company. Find a perfect balance to get the most out of it. It’s a secret sauce in a brillents chef’s recipe on how to grow a cleaning business fast

Parting Thoughts 

By following these tips, you can attract more clients and secure valuable cleaning contracts, especially in the commercial cleaning services sector. Start implementing these strategies today, and watch your cleaning business grow and thrive. If you are still not satisfied, we have a 7 Ways to Grow Your Cleaning Business blog ready for you! If you need more extensive knowledge we are happy to provide it. Click on it to read more.

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