So you have started your own commercial cleaning business. You have built a website, the name is registered and the staff is hired. But now what is the next step? To get the clients. Correct? But it might be harder than it seems. Only having a good reputation and a name in the industry is not enough nowadays. There are many ways through commercial cleaning and janitorial leads are gained by cleaning companies.

But worry not, you are not alone in this battle. Even the reputed commercial cleaning services face this issue some point in their journey. So if commercial cleaning lead generation is a challenge for you and your company right now, this blog is for you.

So without any further delay, let’s start on how to get commercial cleaning leads.

We shall cover areas such as -

• Online lead generation ideas 
• Offline lead generation ideas 
• Content creation for lead generation

Online Lead Generation Ideas

There are many ways through which a cleaning company can get leads and win more cleaning contracts. Traditional and online methods have always been favorites among them. They let you get authentic and quality leads. But now since the advancement of technology online has gained massive popularity. There are many ways to use the power of online media and get noticed. Such as

Search Engine Optimization (SEO)

SEO is a powerful tool to get genuine clients on your website. By optimizing your website for relevant keywords like “commercial cleaning lead generation companies” you can improve your search engine ranking and attract organic traffic.

• Keyword Research: Use tools like Google Keyword Planner or Semrush to find high-volume, low-competition keywords related to commercial cleaning services. This keyword research will help you find your target audience quickly.
• On-Page SEO: Optimize your website’s content, meta tags, and headers with targeted keywords. Ensure your site is mobile-friendly and has a fast loading speed. Make a user-friendly cleaning website and have relevant content on it. Add attractive pictures on the web pages so that the user is engaged when he visits the website.
• Content Creation: Regularly publish high-quality blog posts, guides, and case studies that address the pain points of your target audience. For instance, write about “how to get commercial cleaning leads” or “best practices for commercial cleaning services.” If you are providing knowledge to the audience then Google will rank your blogs and website better.
• Backlink Building: Acquire backlinks from reputable websites in your industry to boost your site’s authority and search engine ranking. With a good Page Authority (PA) and Domain Authority (DA) you build trust in the market.

Pay-Per-Click (PPC) Advertising

Now if you have got some money left to spent, the best option is to spend it on ads. PPC advertising allows you to place ads on search engines and other platforms, paying only when someone clicks on your ad. This method can generate quick and targeted traffic to your website. This method is usually used by lead generation industries as they claim to take up your project from start to finish.

• Google Ads: Create campaigns using targeting keywords that work the best for your commercial cleaning services. Keywords such as “commercial janitorial leads” have high search volume so you can start with that if you do not have anything else in mind.
• Ad Copy: Write compelling ad copy that highlights the unique benefits of your services. Use strong calls to action to encourage clicks. Identify what your USP is and sell that. Maybe you provide exceptional cleaning service that is always liked by customers. Or maybe you specialize in carpet, window or floor cleaning. Make sure to make the ad copy easy to read and easy to understand.
• Landing Pages: Design dedicated landing pages for your PPC ads to maximize conversions. Ensure these pages are optimized for user experience and contain clear calls to action. If your landing pages are not attractive enough, then all of the hard work that has been put in making the ad will count for nothing.

Content Marketing

Content marketing involves creating and distributing valuable content to attract and engage your target audience. This strategy not only drives traffic but also builds trust and authority in your niche. Your content is your way to get organic traffic on your website without having to spent millions of dollars. And what all comes under content marketing?

• Blog Posts: Regularly publish informative articles on topics like “how to find commercial cleaning leads” or “tips for maintaining a clean commercial space.” These types of blogs are informational and easy to rank on Google. If people like your content, they will like your services.
• Ebooks and Guides: Offer free downloadable resources in exchange for contact information. This helps you build a list of potential leads. Once you get their contact you can start reaching them out through various means. Email marketing and social media can be helpful in that.
• Case Studies: Showcase your successful projects and highlight the results you’ve achieved for other clients. This can persuade potential clients of your expertise. If your potential client sees that you have relevant knowledge of the industry, they will buy your commercial cleaning services.
• Video Content: Create videos demonstrating your cleaning techniques, client testimonials, and behind-the-scenes looks at your operations. This type of content engages the audience quickly. You can even show your office work environment or some funny content that is trending. Make sure that your content aligns with your company’s services.

Social Media Marketing

Social media platforms are excellent for building brand awareness and engaging with your audience. By sharing valuable content and interacting with followers, you can attract potential leads. Almost everyone has smartphones and they definitely will have social media accounts on some platform. You never know where you might get commercial cleaning leads. You will find most of your target audience in some social media platform so it important to have some presence there.

• Profile Optimization: Ensure your social media profiles are complete and optimized with relevant keywords. Keep your profile updated at all times.
• Content Sharing: Share blog posts, videos, and client testimonials on platforms like Facebook, LinkedIn, and Instagram. LinkedIn is a great platform to get connected with industry experts and share knowledge. You can also gain valuable insights on how to grow your cleaning business as well.
• Engagement: Respond to comments and messages promptly to build relationships with your audience. Keep engaging on all social media platforms. Staying connected with industry experts will be beneficial for you and your company. You might even find a blog on “how to find commercial cleaning leads”, cough us cough
• Advertising: Use paid social media ads to target specific demographics and industries that are likely to need commercial cleaning services. There are special lead generation companies that will take it up if you are not sure. It’s never too late to approach one of them and get started.

Offline Lead Generation

While online commercial cleaning lead ideas are important one should never ignore the traditional method. They are certainly still important and effective ways to get more commercial cleaning leads and win more cleaning contracts.

Networking

Networking is a traditional yet effective way to generate leads. Building relationships with other professionals can lead to referrals and direct business opportunities.

1. Industry Events: Attend trade shows, conferences, and local business events to meet potential clients and industry peers. These events are a great way to make new link-ups and build a loyal community.

   

2. Business Associations: Join local business associations and chambers of commerce to expand your network. If you are new to the cleaning industry then these associates are a great way to get free knowledge. If you are connected with people who have been in the industry for long, you are bound to get some valuable insights.

3. Partnerships: Form partnerships with related businesses, such as property management companies, to gain referrals. Did you know that your customers can become your marketing agents? No? Well, they can! Word of mouth is a great marketing strategy that builds a loyal client base.

Cold Calling

Cold calling involves reaching out to potential clients directly via phone. While it can be challenging, it remains a viable method for generating leads. Now let me warn you, they might not always work, but what is the harm in trying?

• Targeted Lists: Create a list of businesses that are likely to need commercial cleaning services. This list can contain businesses that might have rejected your commercial services sometime in the past. But what if they need commercial cleaning services now?
• Scripts: Develop a script that highlights the benefits of your services and addresses common objections. There is a high chance that your call will get to a voice call. So you need to make your message short, crisp, and to the point. You will need to tell about your business, your services, and your contact number in that brief call.
• Follow-Up: Schedule follow-up calls to nurture leads who express interest but are not ready to commit immediately. Follow-ups when taken regularly and in a proper manner can help you convert an indecisive client into a customer.

Direct Mail Marketing

Direct mail marketing involves sending physical promotional materials to potential clients. This method can be highly targeted and effective. If you use this strategy effectively, you can see huge growth in your business and revenue. While email marketing is dominant, physical mailers can still stand out and grab attention.

• Mailing Lists: Purchase or compile a list of businesses in your target market. This helps you bring down the number of your target audience. Now you might be thinking why to decrease the numbers? If you have a lot of contacts, that does not mean all of them will buy your services.
• Design: Create eye-catching postcards, brochures, or letters that showcase your services and include a strong call to action. There are many online software that will help you make an eye-catching email marketing campaign, and in the same manner, you can use some help in creating an effective postcard.
• Tracking: Use tracking methods such as unique discount codes or dedicated phone lines to measure the effectiveness of your campaigns. Now if you have spent money and efforts in designing and sending an offline marketing campaign, you should definitely track it as well. Otherwise, how will you calculate the ROI?

Referral Programs

Referral programs encourage your existing clients and contacts to refer new business to you. This can be a cost-effective way to generate high-quality leads. After all, if your clients are getting some benefits out of it, why will they not take it? These referral programs will create a positive image for your cleaning company.

How can you run a referral program to get more cleaning leads? If you follow these basic steps-

• Incentives: Offer discounts, free services, or other rewards for successful referrals.
• Promotion: Make your clients aware of your referral program through email, social media, and direct communication.
• Follow-Up: Regularly follow up with referrers and referred leads to ensure a smooth process and maintain relationships.

Content Creation for Lead Generation

You must have noticed that all of the methods and lead-generation ideas revolve around content. Valuable content is a sure way to convert your leads. By addressing the needs and concerns of your target audience, you can position your business as a trusted name in the commercial cleaning industry.

No matter which lead generation methods you choose, creating valuable and informative content is essential. This content can attract potential clients to your website or social media pages, and it can help you establish yourself as an expert in the commercial cleaning industry.

Now where to begin?

• Educational Content: Publish blog posts, videos, and infographics that educate your audience about commercial cleaning best practices and industry trends.
• Testimonials and Reviews: Share client testimonials and reviews to build credibility and trust.
• Frequently Asked Questions (FAQs): Create a comprehensive FAQ section on your website to address common queries and concerns.
• Interactive Content: Develop quizzes, calculators, and other interactive tools that engage visitors and encourage them to provide their contact information.

Here are some things to keep in mind when creating content for lead generation:

Focus on the target audience

If you have a type of client that you wish to serve that is your target audience. If you are still not sure about what your ideal client type is, then you need to brainstorm and make a list. Create content that is relevant to the needs and interests of your ideal customer. If you make generic content for everyone then it will not build trust.

Provide value

Your content must always provide value to anyone reading it. It should be helpful and informative so that the reader is also gaining something from reading it. Your content will create a repetitive visitor on your website and that is a chance to convert them into a customer. Find out what pain points your audience is facing and solve them.

Use a strong call to action

Tell your readers what you want them to do next, whether it’s contacting you for a free quote or downloading a free ebook. The steps should be clear and not confusing. If at any point your user feels lost while navigating, they will simply leave. Your call to action must be easily visible on the web page as well.

Final Thoughts

Generating commercial cleaning leads requires time, effort, and dedication. If you use both online and offline methods then you have a way to get more cleaning contracts and make a brand for your company. But in the end, none of these methods are foolproof, as the needs of all businesses are different. 

Now we understand that these strategies and tricks might not work for all. Because there is no solution that fits all in the cleaning industry. But that does not mean that using some tactics that will be beneficial for your company. After all, standing out of the crowd is always a plus point.

You can always hire a commercial cleaning leads generation company that will kickstart and get you genuine leads. Now you might think what is that? Well, that is a topic for another blog post.