Wed, Mar 2, 2022
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Discover five essential steps to enhance your commercial cleaning services and win more contracts. Learn effective strategies to attract new clients, build trust, and stand out in the competitive cleaning industry. Maximize your business growth potential and establish a solid reputation in the commercial cleaning market.
Commercial cleaning is a thriving business. While everything gets out of business, no one can live without adequate cleaning and janitorial services. It is the reason why business organizations come in long-term janitorial cleaning contracts. The importance of commercial cleaning services or corporate cleaning contracts is coming into light.
However, getting contracts for commercial cleaning can be a tough nut to crack. As the competition increases, cleaning companies need to strive harder to get ahead. If you struggle to get more cleaning contracts and clients, we are here to help you.
Here is a list of five simple steps you can take to win more clients for your cleaning business:
Determine the specific industries or businesses you want to target for your commercial cleaning services. Consider factors such as office buildings, retail spaces, healthcare facilities, or educational institutions. Understanding your target market will help you tailor your marketing efforts more effectively.
You need to determine what type of facilities you will be working with, whether it will be commercial or corporate. Ask some basic questions like:
Google plays the most crucial role in every average internet user’s life. From learning about weather forecasts to finding the best eateries around us, we use Google.
Although you can find many search engines, Google is the most widely used. No wonder it is the most visited website worldwide. As per the numbers from last year, Google had about 80.93 visitors in February 2021 alone.
So, if you had doubts before, I guess now it is clear how important Google is. While users search Google for everything, getting your cleaning business on this search engine is the best idea. Sign up with Google My Business and get your business up there. Also, ask your clients to leave you a Google review. So, when your potential clients look you up on Google and see the reviews, they will think of you as a credible and high-performing cleaning company. It is the best way to get leads from the digital market.
Why wait for your prospects to find you when you can also look for them? Take help from Google and professional sites like LinkedIn to search company owners, builders, and corporate people. With their businesses running in large commercial buildings, they need janitorial services. Create a list of these people and carry out your research on how they fulfill their janitorial needs.
Do not worry if you think they already have such services. To get janitorial business contracts, you need to strategically place your pitch and tell the prospects why you are better than the other companies.
Expand your marketing strategy by including the old-fashioned ways to spread the word. While cold calling might not be your idea of promotion, you can make it a little more strategic and professional by creating a calling script. You can also seek help from call centers to get the work done for you.
As for emails, a well-thought-out email campaign goes a long way in lead generation. Start getting the emails of your prospects and plan an email marketing campaign. If your in-house team is not well-equipped for all these forms of marketing, you can try getting help from professionals for getting contracts for commercial cleaning.
Leverage online platforms to market your services effectively. Optimize your website for search engines, utilize social media platforms to engage with potential clients, and consider running targeted online advertising campaigns. Online marketing provides a cost-effective way to reach a wide audience and generate leads. The best way to get cleaning contracts is by building an online presence that is authentic and genuine. Build a strong network of connections in your community. You will find that potential clients are everywhere. You just need to have a proper pitch to sell your services and you can easily turn them into your customers.
Before you talk about your services, your brand needs to make the prospects interested in you. Branding is your key to grabbing as many janitorial business contracts as you plan to. Once you have a reputed and presentable brand, clients will be more interested in hiring you. Cold calling scripts for cleaning businesses are readily available online in case you need help in that area.
For branding your company, make sure you have an interactive business logo, a website, and an out-there social media presence. Get people talking positive things about your business by getting testimonials and reviews. Once you have the reputation of a good brand, getting contracts for commercial cleaning will not seem like a long shot.
Create a professional and appealing brand image that showcases your expertise and reliability. Develop a professional website, and ensure consistency in your marketing materials. A strong brand presence will help you stand out from the competition and build credibility. Pay per lead can be a strong way to get more leads for your business. Janitorial business contracts are something that can be easily obtained if you play your cards right.
In the digital world, it is easy to sound mechanical and robotic. With so much written communication, dependence on AI, and automated messages, businesses lose the personal touch.
Do not make that mistake and address the problems of the business on a personal level. Next, explain to them how your services can solve these problems. It is crucial to talk regardless of what model of communication you choose. Let the prospects know the methods you use, the staff you hire, and the tools you use like a janitorial management system.
Also, once you finish, give your prospects some time to think about it but do not leave it wholly to them. They will need some reminders about what you talked to them about, and a follow-up is the best way to do that.
So, follow up to see whether the prospect is interested in doing business with you. Once you do that, it will be clear whether you are getting the janitorial business contracts or not.
Deliver exceptional customer service to every client you work with. Respond promptly to inquiries, be attentive to their needs, and address any concerns or issues in a timely manner. Going above and beyond to exceed client expectations will help you build strong relationships and gain positive referrals. Your clients can do half of your janitorial lead generation. Your customer support is the face of your business to your clients. Even if you have excellent marketing strategies in place, if your services are lacking then all of your hardwork will go down the hill.
Getting a cleaning contract and retaining your customers is no easy task. It takes lot of time and dedication to get a loyal customer. If you are not consistent with your efforts then you will lose your customers faster than you can retain them. If you are not careful then you will soon be searching “how to get more cleaning clients” everyday. Having a system that will help you build, grow and maintain the business is crucial.
If your are new in business, then you will soon learn that being consistent is more important than all of the steps mentioned above.
And that’s it!
We have discussed the five steps you need to take if you are trying to get janitorial cleaning contracts. These steps will help you create a marketing checklist.
Also, to enhance your services and add to your cleaning business’ portfolio, you can seek help from a janitorial management system. It will help you impress your clients even more. Get in touch with the team at Novagems to learn more.
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