How To Retain Customers In The Cleaning Industry

Mon, May 29, 2023

Read in 4 minutes

Everyone in their lives has encountered an instance which they cannot forget. Whether it’s someone going out of their way to make an experience better for you or someone doing the bare minimum, the power of good customer service goes a long way. There are both experiences, good and bad, that can make or break a customer relationship.

How To Retain Customers In The Cleaning Industry

Cleaning industry is growing exponentially. It has become saturated and has become much more competitive. While gaining new clients is important, retaining the existing clients is equally essential. Customers in the cleaning industry are not looking for a service, they are looking for an experience. It’s one of these things that are the selling factor in the cleaning business. 

Starting a cleaning business can surely be scary, but scaling it to be more successful is even more hectic. But once you have cracked the code, it’s fairly easy going forward then. You need to make sure that you do not focus solely on client hunting, once you convert your potential clients into loyal customers they are your driving force. 

Some Key Points To Consider To Retain Your Clients 

Cleaning businesses have a specific client market. You will have to find the balance where you keep bringing in more clients but at the same time retain the clients that have agreed to get your services. You need to optimize your operations and for that you can use an online cleaning software that will take a large chunk of burden off your shoulders. 

  1. Treat Your Current Customers The Royal Treatment 

We all have heard the mantra “Customer Is The King” and they deserve such treatment. If your organization and employees also believe that then it shows the importance you have put in customer service and their satisfaction.  As a cleaning services provider, you need to build strong relationships with your customers and gain their trust and loyalty.

A good Customer Relationship Management (CRM) software will help you with this. Keep an eye on the customer services your team is providing, if you notice any discomfort or dissatisfaction then be quick to take action. 

  1. Get Regular Customer Feedback

Regular feedback will help you understand where you stand with your customers. It will tell you what your customers are thinking and how they are feeling about your cleaning business. If they have any questions or concerns take those into consideration as well. 

Asking for feedback is one thing, it’s also essential that you take action when they voice any concern. You can email, call or visit the site regularly for feedback. Positive feedback will help you build a brand image and increase the morale of your cleaners. Show your presence on the channels your customers are most active and communicate with them. 

  1. Solve Your Customers Complaint On Time

Getting feedback is important but if the issues are unsolved then there is no use. Timely solving the problems of your customers takes priority if you want to retain your customers. Customer satisfaction will skyrocket if your response rate is high. You’ll lose your customers faster than you think if customer queries are not attended on time. 

Your customers can become your referrals if they are satisfied, happy and content with your services. With word of mouth tactic (the most effective marketing tactic) you will get more clients faster than your competitors and without having to spend an extra penny on marketing. Your customers will be your best advocate and they can refer you to new clients with confidence and even give a proper detail of your services.

  1. Educate And Empower Your Employees

Your employees must be aware of the ideology your company is following. Empower them to be problem solvers rather than turning to the management to solve any issues for them. Educate them of company goals, ethics and rules and allow them to apply the same in their workings.

Your cleaners must be aware of how important clients are. So the next time they are talking to the clients, they leave an everlasting impression on them in a good way.let your cleaners have enough knowledge of the industry they can talk to the clients. Your employees will be at a disadvantage if they do not see the bigger picture but only have tunnel vision.  

  1. The End Goal Is To Make Long Term Relationship

Make sure that the end goal is making long term relationships and you are not only providing one time experience. How can you make that happen? Meet deadlines on time, exceed expectations, and get honest reviews or feedback regularly. 

You can also build long term relationships by sending them newsletters, personalized emails after they have completed an anniversary with your company, or it could be as simple as sending them some appreciation. You can easily build your business with good services and relationships.

Key Takeaways

Retaining your clients is an important part of marketing. However many cleaning businesses that are new in the market tend to forget this point and tend to focus more on getting more clients through advertising. One more key point they tend to forget is investing in a cleaning scheduling software. You must not make this mistake, your business will grow over time and managing operations manually will become difficult. A good online cleaning software will help you schedule, track and manage your daily operations easily. 

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