Thankfully, email marketing still works like a charm for security companies. And if you have been looking for cold email outreach strategies for your security company, you are at the right spot! Here, we will discuss the best ways to send cold emails to your prospects. These three email templates can help reach out to your prospective clients. So, let us have a look at these security email templates:

Template #1: Stating the Problem Followed By A Solution

Subject Line: Trouble managing your security officers? Here is the perfect solution!

Body: Hey

Checking what your property managers do or don’t do must be the last thing on your to-do list right now! We understand that property managers like you have a lot more on their plate, like filling vacancies or renewing the leases (you know, the important stuff).

So, don’t let the security officers take up all your time. With <Your Company’s Name>, you can rest assured that your property is safe and secure without your intervention.

We perform:

• Regular property patrols to avoid accidents, attacks, and break-ins
• Provide easy-to-understand daily reports using an effective workforce management system
• Provide summarized monthly and quarterly reports with security guard activities and attendance sheets

Besides, we ensure you have everything at hand without checking on the guards every minute. If you are tired of wasting your time looking after the security personnel on your property, let us schedule a meeting with you.

What time suits you the best? Let me know, and we will jump on a quick chat!

Best ABC

Template Usage:

The template above pin-points the usual problem property managers face with troubling security service providers. Followed by the problem, you provide the solution to the managers, which instigates their wish to respond. Besides, you can summarize what you can do compared to their current security officers.

If the managers are frustrated with their current service provider and genuinely waste their time checking on the officers, they will respond to the email.

This cold email templates for security company is particularly helpful because it helps to catch the attention of the potential client by pointing out a problem they might be facing. This way you can give a solution to them and offer your security services as well. 

If you target the right audience, you might even hit a jackpot and get a client. For example - targeting a security manager who might be facing issues in scheduling their security guards will buy your scheduling software if you play your cards right. 

Additional Tips:

Timing: Wait about a week before sending your follow-up email after this. This gives the prospect time to consider your initial message without feeling pressured.

Reiteration: Briefly restate the value you bring to the table. This reinforces the benefits and shows you are serious about helping them.

Template #2: Asking for the Right Contact

Subject Line: Are you the right point of contact? 

Body:

Hey XYZ

I hope you are doing alright. I am writing to find the right point of contact at who looks after the security services at . Are you the right person?

 I also reached out to your colleagues and with the hope of locking down the person working in this designation. If you are the best point of contact, please let me know. I wanted to talk to you about and the security services we deliver. 

For years, we have been helping companies like yours get the best out of their security services by hiring qualified personnel. We have also worked with other giants in your industry like <Company 1> and <Company 2>. 

Let us have a quick chat, and I will explain how my company can help you. If you are not the right person, please direct me to someone I can talk to about this. 

Thank you 

ABC 

Template Usage:

The “right contact” email template works like a charm because it instigates curiosity in the mind of a person who is the decision-maker of the targeted company. For example, if you are trying to contact a property manager, they will not respond to emails stating that your security company can do this or that. However, if you ask them if they are the right point of contact for the security affairs of a property, they are more likely to click, and it might help you bag a good lead. Such emails make one of the best cold email outreach strategies. 

Asking a lead if they are the right person to contact has proven to be a great strategy for security companies. This way they can directly target the decision makers and the “right” person to pitch their sales. If you make the subject line intriguing enough you will get the prospect to open the email. This results in more clicks and the chances of you getting directed to the correct person also increase. 

Additional Tips:

Personalization: Research your prospect before sending the email. Mention something specific about their business that shows you’ve done your homework, such as a recent expansion or a particular security challenge they might be facing.
Value Proposition: Highlight the immediate benefits they can gain from your services, such as increased safety, reduced risks, or cost savings.

Template #3: Bringing Up Their Current Security Company 

Subject Line: Is working well for you?

Body:

Hello XYZ 

I see you have been using <the other company’s> security services and I wonder how well they are working for you. Are you satisfied with the results?

I have come across many renowned companies like yours using and facing punctuality, reporting, and performance issues from the security officers. Well, many of these companies have switched to , and they are pretty satisfied now. 

I wanted to discuss this in more detail with you. Let me know what your next week looks like for a meeting.

Thank you 

ABC 

Template Usage:

When you want to target your competitor’s clients, this email template is the best! The role of this email is to paint a good picture of your company in the eyes of the prospects who are not satisfied with your competitor’s services. 

The email hits hard and works well when the prospects are dissatisfied with their current security services. Also, including the name of other companies in the industry that are your current clients adds to your credibility. It is one of the best security email templates that are honest yet competitive. 

Sometimes the best way to close any cold lead is to be very honest. This way you can convert your cold lead into a loyal customer and close the deal. You can use this email template to take advantage of any problems the clients might be facing with their current security company. Once you know their pain points, you can establish yourself as the best solution they can have. 

However, be careful when you start using these business email templates to try for your security company. Because they can be tricky. How will you know what problems they are facing? If you get the answer wrong, you can land in trouble too. Ask your security guards who might have worked in previous companies about the problems they or their managers faced. 

Additional Tips:

Be Persistent, Not Pushy: Follow up with a polite tone, emphasizing the value your company can bring without being overly aggressive.

Restate the Benefits: Reinforce the key points you mentioned in your first email, focusing on how your services can solve the recipient’s specific security challenges.

Conclusion

You will need to be patient and determined while using these cold email templates for the security company. If you have used all three and are still not seeing any results then here are a few more additional things you can try - 

Do more research - Maybe the trends have changed and now your clients are looking for something else. Do research on their issues, and how you can solve them. This will increase the chance of getting a reply. 

Try, change, adapt, try again - When you start emailing your clients you are in for a long game. Keep in mind that giving up early, without seeing any result is not good. You can try personalizing the emails more and then try again. Or make a full email campaign for the target audience.  

So, these are the email templates your security company can use to target your prospects. We hope you have found the right one to execute your cold email outreach strategies. Stay tuned for more!